By D. Luke Iorio

So, admittedly, I’m not a fan of reality shows.  However, I have to give kudos where they are more than well deserved.  “American Idol,” “The Biggest Loser,” and “Extreme Makeover: Home Edition” have used their popularity to give back.  Their efforts deserve a round of applause and represent what our media and entertainment industry can be doing more of.

“American Idol” has brought attention to a variety of charitable causes involving Africa, raising millions of millions of dollars over the past several years. They have literally turned their “voting public” into donors.

“The Biggest Loser” has started the “Pound for Pound” effort to drive donations into the “Feeding America” program – the nation’s largest charitable hunger-relief organization.

“Extreme Makeover: Home Edition” has brought ABC’s “A Better Community” movement to the forefront.  This movement encourages getting involved and being a volunteer, putting who you are and what you do into action for the development of our communities.  “A Better Community” regularly spotlights local and national non-profits that are aligned with its philosophy of giving back.

For those countless other programs on TV… how will you encourage and bring about positive change?  How will you encourage your audiences to bring out the best in themselves and those around them?

For the viewing public… How will you use your influence?  How will you make the difference you want to make?

Start simple.  Whether it’s smiling at strangers, holding open a door, making it a point to say thank you and show your appreciation, or getting involved directly in non-profit and community development work, the point is to consciously choose to use your influence.  Don’t sit on the sidelines, get involved however you can.