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3 Reasons Why the Coaching Profession and Industry Are Growing Rapidly

Coaching now is a billion dollar industry. The coaching industry has seen tremendous growth. Between 25 to 40 percent of Fortune 500 companies use executive coaches, as reported in a recent survey by The Hay Group, an International Human Resources consultancy. Coaches are hired by Fortune 1000 companies, in schools, in all departments of government, health clubs, non-profits and more to achieve success. More and more people are choosing to become certified professional coaches or learn coaching skills for use in their everyday lives and careers. Today, let’s answer the questions “Why?” and “Why now?”

The only constant is change

It’s no surprise or secret that change is an integral part of life, and if you don't incorporate it into your business and lifestyle, sooner or later you will be left behind. This has always been true, but right now change is front and center everywhere you look. This continuous and accelerated change creates uncertainty, confusion and doubt even in the most confident, persistent and open minded people. And that’s where a coach comes into the picture.

People are looking for ways to decipher information more quickly, to understand their ever changing circumstances more fully, and to regain their confidence. A coach will keep you focused and moving forward. A coach will help you understand what exactly about the change is really upsetting or frustrating you. The clarity and support coaching provides will energize you, provide you with a sense of certainty, and give you the ability to act with confidence and calmness in even the most challenging circumstances.

You 2.0

Because of all this change individuals want to take what’s great about themselves and transform into a new and improved version! A coach will help you recognize your strengths, talents and expertise and show you how to align them with your values to have a more rewarding career – who doesn’t what that?!

You are your own expert

People don’t want to be told what to do. They don’t want to ‘get fixed’, as if something is broken in the first place! They don’t want yet another free opinion or free advice… What people are looking for are solutions to enable and empower them to find their own answers.

You are the one who lived your life, so you inherently already know what’s best for you. And a coach will help you along with finding your path.

Change is here and occurring more rapidly than ever; you know you’ve got more inside of you and are ready to do great things; you are the expert and the answer you’ve been seeking all along… these thoughts are emerging for people everywhere. You know what to be the cause of change – for yourself and for others.

So the question is: To be coached or to become the coach? The choice is yours!

Click here to learn about how to become a coach.


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