Whether it’s helping to revitalize the workforce with new ideas or infuse new energy in management and strategy, executive coaches are there to ensure that executives can implement the kinds of strategies that empower their workers and that workers are in turn thriving in their respective positions.
Managing a business can be hectic, with unforeseen challenges around every corner. But company leaders don’t have to approach business management with a sense of trepidation. With the right executive coaching, your clients can grow to manage mission-critical aspects of the company with confidence, and a calm rationale.
By determining what your clients want and where they want to be, versus what they’ve been given and where they are right now, they can take concrete steps toward measurable improvement. True, lasting change comes from within!
Time and Energy Management
Time and energy are two precious commodities you can’t buy more of. Everyone gets the same amount of time in a day and it’s up to us to use our energy wisely, on fruitful and productive tasks that help bolster the bottom line.
If your client feels like they’re spinning their collective wheels in the mud, it won’t be long until their employees notice it too. As you coach your executive clients to reduce internal stress, and see the opportunity in all situations, their natural leadership and efficiency management skills can percolate to the top, allowing them to gently control and course-correct a situation before it becomes unwieldy.
That’s why proper time and energy management are vital to success.
There may be no “D” in team, but there’s definitely an “D” in “Disconnect,” which is what many people feel when it comes to working together as a team. As a professional coach, it falls to you to help executives lead their respective teams with authority yet kindness, focus yet freedom.
Balancing these facets of effective teamwork takes more than just knowledge and experience— it takes knowing what powers an effective team and how to leverage everyone’s natural abilities and talents for the best possible results.
By asking the right questions, you can not only facilitate extraordinary business outcomes, but also create the enjoyable, connected workplace environments we all crave.
You may be surprised to learn that there is no such thing as a “born leader.” Great leaders are made, and one of the crucial ingredients that makes a great leader is having the self-confidence and determination to excel. Nurturing self-confidence among executive coaches doesn’t mean being a cheerleader. It means helping them to see themselves as they’d like others to see them: Disciplined. Empowered. Understanding.
There’s a big difference between being self-confident and being too self-assured. Great leaders understand this difference, and great executive coaches help foster this difference and build the foundation upon which great leaders are created.
Even with a strong foundation of true self-confidence, executives may often feel tongue-tied or break out into a cold sweat when it comes to communicating effectively with others, be it board members, shareholders, managers, or even customers.
Having the right communication tools and mindset is crucial to not only saying what needs to be said, but doing it in such a way that it creates greater team synergy, and actionable momentum forward, toward the goal.
With your help, executives can learn how to keenly hone this ability so they have the internal awareness to elegantly navigate communication challenges as they arise.
Executives often have a lot on their plates, and it can feel impossible to give everyone the amount and type of attention they deserve. As such, executive coaches will also often address relational issues, whether the relationship is purely business, or is centered around family, health, illness, finances, or loss.
Helping professionals to nurture all aspects of their lives, not just their businesses, is critical to helping them enjoy a more fulfilling balance in all areas. Relationship coaching can help bring these challenges to the forefront in a way that helps professionals truly blossom and reach their full potential.
Maintaining a proper work/life balance is something that doesn’t just affect executives, but considering their constant workload, it affects them deeper than most. By specializing in work/life balance, you’ll be helping them to lower their stress levels, avoid taking on more responsibility than is necessary, and feel more comfortable sharing their work and priorities with others; safe in the knowledge that they’ve chosen the right people to tackle the job effectively and efficiently.
Developing Industry-Specific Skill-Sets
No matter which of these areas you choose to specialize in, or if you choose to specialize in a combination of them, it could very well be that your potential client hasn’t yet entertained the notion of how coaching can benefit them and their company directly.
The fact is, awareness levels differ from industry to industry, and some are more open to coaching than others. The experience of an Executive Coach will vary based on the size and mindset of each organization (e.g., Fortune 1000 companies versus small business owners, trail blazers versus companies with a strong history, who may be accustomed to the methods of generations past, etc.).
In general, the field of Executive Coaching has been trending toward industry-specific skill sets. The more you become familiar with a particular industry, the better the service and coaching expertise you can provide. Far from limiting your options and potential clients, specializing increases your effectiveness and attracts people who will want to work with you. It’s beneficial to create a niche for yourself that complements your personal brand.
Close your eyes and picture your ideal client. Is it a young tech executive that wants to reach the next level in their organization? A seasoned veteran seeking to transition into something totally different? The niche you choose to serve should be one that you feel compelled to support.
The most fulfilled Executive Coaches are the ones that have found the right type of clients for themselves by asking:
Can I understand and relate to this persona’s strengths and weaknesses?
Am I willing to create a relationship with them?
Do my natural tendencies line up with their needs?
Desiree Perez, iPEC graduate and current Global Leadership & Career Development Coach, worked in the aviation industry for years, where she operated alongside high-level executives. When she decided to become a coach, she knew this particular audience was one she could easily relate to. “My experience working with execs confirmed my suspicion that I wanted to work with them,” Perez explains. “Knowing that I could help these people pushed me to dive deeper into coaching.”
Some coaches use their experience as a starting point, but you don’t have to feel tied down to that industry if you want to explore. Other coaches (like iPEC’s very own founder, Bruce D Schneider) have an awakening of hidden energy following a traumatic encounter. Still others have hopped from industry to industry and find that one in particular seems to stick with them. The point is that there are a myriad of options to explore, and it’s up to you to decide the direction in which you want to go.