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iPEC Coaching Blog

iPEC Coaching Blog

Blog Feature

Zack Lemelle - Leadership Engagement Services  |  expectations  |  leadership  |  new perspective  |  personal achievement  |  self-improvement

Are Leaders A Brand Unto Themselves?

Companies invest a lot of money developing product and organizational brands. Few leaders take the time to develop their personal brand as a thought leader both inside and outside of their company.

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Blog Feature

Zack Lemelle - Leadership Engagement Services  |  expectations  |  leadership  |  new perspective  |  personal achievement  |  self-improvement

Are Leaders A Brand Unto Themselves?

Companies invest a lot of money developing product and organizational brands. Few leaders take the time to develop their personal brand as a thought leader both inside and outside of their company. According to research conducted by the Glenn Llopis Group: Less than 15 percent of people have truly defined their personal brand Less than 5 percent of people are living it consistently at work – each and every day What’s more interesting is that the survey also revealed: 70 percent of professionals believe they have defined their personal brand 50 percent of professionals believe they’re living it Obviously, there is a gap here. Defining your personal brand requires a deep understanding of who you are and the value you consistently deliver. Your brand should be an authentic representation of what you contribute as a leader – not a replica of someone you admire. Brand development is not the same as self-promotion. Instead, it’s what you are known for, why people rely on you, and how you consistently react in a situation. The point is, that management and co-workers know what the person stands for. For example, a leader with a strong personal brand may be known as being hard, but understanding. Someone that management can count on to get the job done, even if it means working late or on the weekend. A person that is reliable, well-respected, and consistent. Somebody who is known to thoroughly research an issue before reacting to it; taking a 360° view instead of a narrow, self-serving position. He or she is an honest person – one that accepts responsibility even when a project or situation doesn’t hold up as planned. Personal brand development is a requirement for leaders. It helps to present a leader’s value proposition to senior management increasing the opportunity for advancement within the organization. Just as a company’s brand develops over time, a personal brand should be enhanced while remaining consistent at its core. In other words, as a leader transcends up the ranks, his or her brand needs to be cultivated as well, while keeping its authenticity. A perfect example of personal brand development. Steve Jobs, the former CEO of Apple, Inc., is well-known for bringing the company from the point of bankruptcy to one of the highest performing companies in the world. People could count on Jobs for being an innovator as well as a perfectionist. Over time, he also developed a reputation for frequently changing his mind. His ability to be flexible helped to enrich the technological advancements made by Apple. Where most CEOs are very decisive, changing with the trends served Jobs well. As a leader, how are you defining your personal brand – both inside and outside of the organization? Zackarie Lemelle Managing Partner, Leadership Engagement Services Institute for Professional Excellence in Coaching (iPEC)

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LIFE COACHING: Everything You’ve Wanted to Know (But Were Afraid to Ask)

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D. Luke Iorio - iPEC President  |  coach  |  coaching skills  |  expectations  |  leadership  |  motivation

A Funny Thing Happened on the Road to the Playoffs

I have a (not-too-well-hidden) confession to make: I'm a New York Jets fan.

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Blog Feature

Bruce D Schneider - iPEC Founder  |  Law of Being  |  choice  |  consciousness  |  expectations  |  intentions  |  new perspective  |  reframing  |  self-improvement

All You Need is Love

Whether you realize it or not, experiencing Love is all you really want. Money, treasures, even good health and better relationships are all things you think that you need. But they are only strategies - means, not ends.

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D. Luke Iorio - iPEC President  |  attitude  |  choice  |  expectations  |  intentions  |  new perspective  |  opportunity  |  self-improvement  |  success

A Coaching Moment: Who Are You Being, Right Now?

Every moment asks you to show up in some way.  Consider, right now, who are you being?  How are you showing up?

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Blog Feature

D. Luke Iorio - iPEC President  |  achievement  |  attitude  |  choice  |  expectations  |  intentions  |  leadership  |  opportunity  |  personal achievement  |  self-improvement

A Call for Resolve, Not Resolutions

Forgive me, as this post will be a bit longer than usual, but I needed to get some things out. There's a character in Ayn Rand’s reputed and much discussed work, Atlas Shrugged, named John Galt.  In the first half of the book, characters, out of despair, use John Galt’s name as a reason to give up (meaning only a mythological, made up person like Galt could answer, solve, or fix this situation).  The story reveals that Galt is a real person (“character”) and, ultimately, comes to symbolize the power and potential of the human mind.

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