As the coaching landscape broadens and this growing $2 billion industry commands more and more attention, coaches are becoming highly valued and sought after across all industry sectors. If you’re looking to make a career change or empower yourself to reach new heights in your current field, there are many specializations within the coaching industry that can have a huge impact on your future.
The coaching industry is less about “who you know” and more about “who knows you—and for what reason?” In short, the best way to become a go-to coach (whether you’re aspiring to be an entrepreneur or an internal or “in-house” coach) is to become known for your expertise in a specific niche. Far from limiting your options and potential clients, specializing increases your effectiveness and attracts people who will want to work with you. So when you’re evaluating potential schools, it’s important to ask yourself whether they offer opportunities to acquire additional insight into particular coaching specialties.
Here are some key areas of expertise to think about in your search:
Life Coaching: Learn to encourage others to discover and achieve their potential. You'll help clients identify their dreams, recognize what's standing in their way, and guide them in creating happier, more passion-filled lives.
Relationship Coaching: Learn to help people build happier, healthier relationships (at home, in the workplace, or in any personal situation) by addressing patterns and blocks, improving communication, and strengthening conflict resolution skills.
Transition Coaching: Learn to support clients as they navigate personal or professional change. Whether it's the beginning of a new career or life after divorce, you can help clients gain clarity and make the most of their new start.
Group Coaching: Inspired to create your own group coaching program? Discover the fundamentals of successful group coaching and develop specialized skills for facilitating an environment of communication, connection and mindfulness.
Couples Coaching: Become a skilled coach with focused training on the nuances of couples, so you can help partners find ways to overcome their challenges and heal their relationships – not just in the short term, but for the rest of their lives.
Parents & Teens Coaching: Learn to educate and empower teens (and their parents) to connect their inner passion and potential to outer goals and strategies in order to create extraordinary and sustainable results.
Health & Wellness Coaching: Learn to improve the wellbeing of clients by helping them thrive, not just survive. You'll find out how to guide and support clients as they develop healthier habits and lifestyles, whether they're adjusting after an illness or navigating particular health challenges.
Sports Performance Coaching: From overcoming performance anxiety to coping with injuries and understanding how to maximize practice efforts, learn how to support athletes and sports coaches in realizing their full potential and living more fulfilling lives.
Small Business & Professionals Coaching: Learn how to help entrepreneurs and business professionals stay focused on their goals so they can maximize their potential and create lasting success. Empower busy owners and employees to create balanced lives while improving the way they do business every day.
Leadership: Executive & Management Coaching: Develop the skills and confidence you need to coach accomplished executives as they strive to achieve excellence in every area of their lives. You can help clients realize tangible benefits, from increased business performance to a more fulfilling life.
Regardless of which coaching specialization appeals to you, pursuing a career as a Certified Professional Coach will provide incredible opportunities to inspire change, support growth, and develop a career based on YOUR passions and interests. As you think about the costs associated with various training and certification programs, don’t overlook the value inherent in institutions that provide both a solid foundation for universal coaching abilities AND the opportunity to develop expertise in your specific areas of interest.