The mere mention of the word "negotiation" creates a rather visceral response in people.
What’s meant here by coaching the Butterfly Effect is coaching someone to think through the various options they have in front of them and consider where each may lead – sort of like chess; you as the coach or leader are helping them to think several moves ahead.
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Coaching leads with questions. It seeks understanding. It seeks to know what’s important to the other person. It seeks buy-in. It seeks broadening perspectives. It seeks conscious decisions. And, in doing so, opens up the conversation to allow two parties to find solutions and opportunities that align their interests (usually coming out way ahead, collectively, rather than just one party winning more than the other).
i.e. STRATEGIES TO HELP INNOVATIVE, FOCUSED TRANSFORMATION FEATURING KEYNOTE ADDRESS BY IPEC FOUNDER AND NOTED AUTHOR, BRUCE D SCHNEIDER
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Coaching now is a billion dollar industry. The coaching industry has seen tremendous growth. Between 25 to 40 percent of Fortune 500 companies use executive coaches, as reported in a recent survey by The Hay Group, an International Human Resources consultancy. Coaches are hired by Fortune 1000 companies, in schools, in all departments of government, health clubs, non-profits and more to achieve success. More and more people are choosing to become certified professional coaches or learn coaching skills for use in their everyday lives and careers. Today, let’s answer the questions “Why?” and “Why now?”
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Many mental health professionals view coaching as a skill set that can either supplement their existing practice, or as an entirely separate income stream. As Social Work Today stated "…social workers are naturals to take proactive clients to 'most valuable player' status."