Meet Ramsey Bergeron, who thought he'd spend his days coaching from behind a desk—until his business had other plans.
When Ramsey Bergeron graduated from iPEC, he had a clear picture in mind: he'd be sitting at his desk, spending his days coaching clients one-on-one.
And yet, that's not quite how it turned out.
"I didn't realize how much my business would pivot," Ramsey reflects. "Yes, I still offer 1:1 coaching, but it accounts for only around 10% of the work I do."
Today, Ramsey primarily delivers keynotes, facilitates workshops, and provides group coaching and development for mid- to senior-level executives, helping them reframe challenges and find their power regardless of the situation they're in. His signature keynote, "Your Power is in Your Perspective," has reached audiences ranging from utility companies to hospitals to the US Army.
It's a reminder that sometimes the best business plan is staying open to what wants to emerge.
Coming Full Circle: A Hometown Milestone
One of Ramsey's biggest breakthroughs since completing the Coach Training Program happened in an unexpected place: his hometown of Jonesboro, Arkansas.
"Last year, I received a call from a company interested in having me speak with them," he shares. "During our first call, they asked if I had ever heard of Jonesboro, Arkansas."
His response? "Of course I have! I grew up there!"
They loved his message and hired him to keynote their leadership conference. At the time, Ramsey was already working on his book, Cake on the Floor: How to Handle Life's Unexpected Moments with Resilience and Grace. The opportunity sparked an idea: what if he could sign copies of his book at that event in his hometown?
"I thought about what a bucket list thing it would be," he says. "I asked them if they would like to buy copies of my upcoming book, and they said yes. That was all the motivation I needed to finally finish it." Months later, it meant the world to hear from their team about how the book impacted them.
A reminder for all of us: when you stay open to opportunities and say yes before you feel fully ready, meaningful moments can unfold in ways you never imagined.
The Ripple Effect: Impact Beyond the Client
His business may look different than he expected, but the heart of the work remains the same. Even though 1:1 coaching is now only 10% of his work, those relationships remain deeply meaningful.
If you ask Ramsey about a particularly powerful 1:1 client transformation, he'll almost certainly tell you about the bear hug.
He'd been working one-on-one with a client for about four months. Shortly after that engagement ended, Ramsey conducted an on-site visit with the client's organization—their first time meeting in person.
"He ran up and literally picked me up off the ground in a bear hug!" Ramsey laughs. The client introduced Ramsey to his wife and one-year-old daughter. "He had already shared how much it made a difference to him and how it made him enjoy going to a job that he was initially thinking about quitting."
But the biggest revelation came when Ramsey spoke with the client's wife. "She thanked me," he recalls. "She shared that he was a different man at home and how he truly seemed much happier and more confident in every area of his life."
That moment crystallized something essential for Ramsey: "Knowing that my work doesn't just help my clients, but their families and communities, fills me with gratitude."
The ELI Assessment: A Constant Through Every Evolution
Whether he's coaching one person or facilitating for a group of 150, the ELI Assessment has been a constant in Ramsey's work—and for good reason. It aligns perfectly with his own understanding of energy and spirituality.
"I used the ELI right after graduating from iPEC, and it was a game-changer for me," he says. He started by buying several assessments and doing debriefs with friends who worked at companies he thought could benefit. "Seeing how unique they found it told me it was different than a lot of what was in the marketplace."
Today, Ramsey conducts several group debriefs a year—including three in a single month last April. One of those sessions? A group debrief for 150 individuals.
When potential clients ask about the ELI, his approach is straightforward: "I tell them I have an assessment that shows them how they show up energetically. I will usually offer it to them complimentary in exchange for their honest opinion if they feel it would be a good tool for their organization."
And the results? "Not an exaggeration, I cannot think of a single debrief that did not create insight or a breakthrough for a client."
What Makes His Approach Work
Ramsey's coaching is distinctive because he truly believes in and lives the life he helps his clients achieve. "I'm a storyteller by nature," he explains, "and organizations can tell by the way I frame my talk and conversations that I am an effective coach. I share the tools and discuss how they helped me through situations in a practical, easy-to-understand way."
His keynote typically serves as the entry point. After audiences hear him speak, he offers a complimentary coaching session or meets to discuss how the presentation landed and explore other ways he can support the organization.
It's an approach built on authenticity, practicality, and genuine connection—and it's working.
Advice for Fellow Grads: Trust the Process
For newer grads still finding their footing, Ramsey offers one of his favorite ‘Ramseyisms’:
"The man who enjoys walking will always walk further than the man who enjoys the destination."
His encouragement? "Enjoy the process of discovering what kind of coach you are going to be and what your business is going to look like! I tried several different things along the way, including 5-day online workshops and coaching people going through divorce, among others. I learned something from every different course or tactic along the way. It all leads to experience, which is all we ever have anyway."
His final word: "Trust the process!!"
For Ramsey, that process looked nothing like what he originally envisioned—and the willingness to let it unfold organically made all the difference.
