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How to Transform Uncertainty into Opportunity—the Ethical Way
Blog Feature

How to Transform Uncertainty into Opportunity—the Ethical Way

April 2, 2020

What an interesting time for us as coaches (or perhaps all service providers)! There seems to be this collective call to action to share our tools, insight, and even methodology, to support all those that may need it. Beautiful!

Yet, there's this concern, or rather, a debate, I'm hearing to the tune of:

"Is it morally irresponsible to still offer my services (at my respective rates) seeing as we are in a time of crisis? Does being in this time of 'panic' mean prices must be slashed and it's unconscionable to still... sell?"

What are your thoughts here?

Part of mine is this: the people that invest in coaching actually want to make the investment because they know that when they do, they officially have skin in the game—meaning, they've financially committed to their growth. They've mentally said YES to jumpstarting their transformation. They believe in the possibility of their results. They believe in themselves.

When we take away that "stake" for them to put into the ground, we've (in a way) made the choice for them: that their commitment can be a little more 'wishy-washy.' That they can waddle into and out of their agreement not only with us but more so with themselves.

Is this true in every case? No. I've committed to many a free thing: a challenge, a meditation, a free course.

But when I've wanted a real, lasting change in my life, relationship, or business, I've wanted to pay for it. I've wanted to have that exchange of money/energy/what have you, for the education and transformation I was receiving. Because I knew that's what would seal the deal. Solidify my commitment. That's what would hold me accountable to myself and the results I wanted.

Here are some things you can do if you're waffling between creating free vs. paid offerings, are wondering if it's still "responsible" or "OK" to sell (or are simply experiencing feelings in both directions):

𝟭. 𝗥𝗲𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀

If you value security and financial growth, AND altruism and service, decide how you will honor BOTH sets of values during this time. For example, continue offering your paid services (particularly now, when there are those looking to invest in their next steps–yes, buyers are out there!) AND create a low-priced or free offering (value-packed videos, pertinent blog posts, etc.) for those that might be seeking affordable and accessible information/support. It doesn’t have to be one or the other!

𝟮. 𝗚𝗼 𝗮𝗹𝗹 𝗶𝗻

If you're going to sell, do it with excitement! Remember, by continuing to offer your paid services you're helping your own personal economy, the actual economy, on top of simply taking a stand for the power of coaching and the belief you have in your prospective client. If you sense that selling during Covid-19 times somehow feels "off" to you, be honest and compassionate with yourself about that feeling. It's all good! Do some work around your money mindset (I recommend the books The Law of Divine Compensation or Busting Loose From the Money Game) because what's coming up now for you, likely comes up during non-coronavirus times. Use this as an opportunity to explore your personal beliefs around money.

𝟯. 𝗧𝗿𝘂𝘀𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳

You don't have to feel any certain way. You don't have to feel pressure to sell or not sell, or pressure to suddenly switch up your business model or offerings. As we know, clarity and strong decision making tend NOT to come from a place of panic. So take it one step at a time. Connect to that inner knowing to find wisdom around what would best serve you, others, and even the world at this time.

If you've seen this in your industry or have experienced this in your own business, let me know in the comments. The good news is… you're not alone!

About Aliya Kehoe

Aliya Levinson works with men and women around the world who are ready to release overthinking and indecision so they can finally create lasting success in their lives and businesses. She also helps new and emerging life coaches gain clarity, direction, and momentum so they can enroll clients, launch sustainable coaching practices, and step into the freedom, ease, and fulfillment that comes with living into their purpose. Aliya is an LMSW (Licensed social worker), CPC (Certified Professional Coach), ELI-MP (Energy Leadership™ IndexMaster Practitioner) and author of How To Win With Willpower (Callisto Publishing). She lives in Hoboken, NJ with her husband and has an in-person and virtual coaching practice. Find out more about Aliya at www.aliyalevinson.com

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